Search form

Donate Today


Bringing South Asian Stories to the Pacific Northwest

October 29, 2014

When Rita Meher screened her first short film, she couldn't have imagined that it would lead to a career devoted to bringing South Asian stories to the Pacific Northwest.
Photo: Still from 'Sulemani Keeda' by Amit Masurkar. Courtesy of Tasveer.

Rita Meher is the Executive Director of Seattle-based organization Tasveer.

When Rita Meher screened her first short film, she couldn't have imagined that it would lead to a career devoted to bringing South Asian stories to the Pacific Northwest. It was 2002 and, as an immigrant from India, she had only been a U.S. citizen for about a year.

"I had never made a film before, didn’t know anything about making films.”

The film, which she screened for a small audience in Seattle, was based on a personal encounter that Meher had in the days after 9/11 attacks.

“I experienced racial slurs, I was told, ‘Go back to your own [expletive] country,’ and there was a beer bottle thrown at my window,” said Meher. “It shook me up and my friend, Farah Nousheen, suggested, ‘Why don’t you make a film about it and tell people about it instead of keeping it to yourself?’”

Meher did just that, and she and Nousheen went on to form an organization called Tasveer, meaning ‘picture’ in Hindi and Urdu.

“We wanted to tell people who we really are, how diverse we are, belonging to different religions, we are Sikhs, Hindus, Muslims and more,” says Meher.

The best way they knew to tell the stories of real people was through film.

“Independent films, more often than not, show the reality of life, they show the culture and explore issues in depth.” To Meher, that is a stark contrast to stereotypical images of South Asians often portrayed in Western films or the glitz and glamour shown in mainstream Bollywood films.

Tasveer held its first Seattle South Asian Film Festival in 2004. Films that are selected explore variety of social issues, including dealing with women’s rights, religious fundamentalism, LGBT rights, issues of minority rights in South Asian communities or experiences of South Asian Americans.

“Our goal was to show films and have community engagement through discussions after the films.”

'The Good Road' by Gyan Correa screens in the 9th annua Seattle South Asian Film Festival. Photo Courtesy of Tasveer.

In the beginning, people were less understanding, especially other South Asians. “They would ask us, ‘Why do you want to show the bad side of our country?”

Since then, Meher has seen a shift in audience attitudes. “Those questions have now stopped,” she says. “Today, people are more aware and they recognize that it’s not showing the ‘bad side,’ it’s showing and being able to talk about the realities of life.”

The festival has grown and so has Tasveer’s work. For the past nine years, Tasveer has held the annual South Asian Women’s Focus, a festival called Aaina. It is a weekend of poetry, art, film and music by local women artists and writers of South Asian descent. Aaina has become Tasveer’s second signature annual program, allowing women a platform to express themselves in creative ways.

Aaina, Tasveer’s South Asian Women’s Focus, is a weekend-long festival of poetry, art, film and music. Photo Courtesy of Tasveer.

The Women’s Focus connects local artists with the community and the Seattle South Asian Film Festival provides an opportunity for the audience to interact with some of the best-known independent filmmakers from South Asia.

“We just recently began to afford bringing filmmakers from outside the country,’ says Meher excitedly. “Last year was a big year for us. We expanded our festival to 10 days and we brought filmmakers from Pakistan.”

Seattle hosted the U.S. premiere for the film “Zinda Bhaag,” Pakistan’s first official submission to the Academy Awards in 50 years, which tells the story of three young men dealing with the crude realities of life in modern day Lahore, one of Pakistan’s largest cities. The filmmakers chose Seattle because they had heard of Tasveer’s festival.

“In previous years, we would receive 20 to 30 films and we would select nine features,” said Meher. This year, the festival had a record 120 submissions, with the festival showing 24 feature films and 17 shorts from nine countries. Highlights for 2014 include India’s “Fandry,” about caste discrimination; Nepal’s “Soongava: Dance of the Orchids,” a forbidden love story between two women; Pakistan’s “Anima State,” about a young man’s experience in the political and social chaos of a Pakistani city; and Sri Lanka’s “With You Without You,” by Prasanna Withanage.


For Meher, Tasveer has been a labor of love from the beginning. The organization is run by a small staff and a group of volunteers. It’s year-round hard work, without any big financial rewards. But, Meher wouldn’t have it any other way.

“Every year, before the festivals, I ask myself, why am I working so hard? Then during the festival, when I see filmmakers coming to me and expressing deep gratitude, I see how engaged and friendly the community is, how dedicated the volunteers are, and the rich and thought provoking programming. That’s when I say, ‘Its all worth it.’ Let’s do it again next year.”

Editor’s note: Laila Kazmi, a producer at KCTS 9, is one of five jury members for the 2014 Seattle South Asian Film Festival, which runs from Oct. 31 to Nov. 9.


A version of this article appeared on the PBS Newshour Art Beat online.


Laila Kazmi

@Lailakaz — Laila Kazmi is a Northwest Emmy award-winning senior producer and writer at KCTS 9. Her first love is discovering and telling stories of diverse people, places and history. She has lived in Karachi, Bahrain, Chicago, and Seattle. At KCTS 9, Laila produces the series Borders & Heritage, featuring stories of immigrant and refugee experiences in the Pacific Northwest and has produced Reel NW, featuring independent films from and about the Pacific Northwest. Her video-stories have appeared on KCTS 9PBS NewsHour Art Beat, World Channel at WGBH, and KPBS in San Diego. Her articles have been published in PBS NewsHour Art BeatThe Seattle Times, Seattle PI, COLORLINES and Pakistan’s daily Dawn. Laila has a Master of Communication from the University of Washington.

More stories by Laila Kazmi

There are 0 comments

Read Comments Hide Comments

Add new comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <xmp><em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd></xmp>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
As a public media organization, KCTS 9 is committed to presenting a diversity of voices and perspectives through the stories we produce. We invite our readers to participate in an active and respectful discourse through our comments feature. All comments are moderated before posting to our website; if we deem a comment to be inappropriate and/or threatening, it will not be published.
To prevent automated spam submissions leave this field empty.