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Social Media Specialist

June 16, 2017

Coordinate social media initiatives and support organizational efforts to reach more people, build a great organization, and inspire a smarter world.  

Qualified applicants please apply here.


I. Manage
1. Support the Social Media Manager with the execution of Cascade Public Media (KCTS 9, Crosscut, and SparkPublic) Facebook, Twitter, and Instagram accounts
2. Work closely with the local content team, develop a deep understanding of editorial processes and provide timely social media support
3. Coordinate local content social media priorities with Marcom, Development and other organizational needs to draft and schedule posts
4. Research influencers, hashtags and draft headlines to help expand the reach of social media efforts
5. Provide excellent service by responding to social media messages quickly and coordinating with Viewer Services as needed
6. Assist with Facebook Live and other social media interviews and productions
7. Plan and execute special social media promotion activities 

II. Coordinate and Administer

1. Analyze posts and replicate successes

2. Provide key learning summaries as needed

3. Follow social media trends and best practice recommendations

4. Track marketing expenses in partnership with Social Media Manager

5. Communicate promotion priorities and adjust promotion accordingly

6. Stay informed of program listings and share information updates with external users

7. Maintain proper marketing and project archives

8. Coordinate across platforms to ensure consistent brand messaging

9. Collect brand stories and testimonials for the annual report and other materials
III. Support

1. Track corporate underwriting contracts to ensure placement and delivery of all items

2. Attend events as needed and provide social media support

3. Collaborate and communicate with entire Marcom team on group-wide campaigns

4. Balance social media support for Marcom, Content, and Development divisions

5. Assist as needed on cross-departmental station initiatives 


1. Bachelor’s Degree in Marketing, Communications, Journalism or related field, or equivalent experience, required

2. Two years of experience in social media and/ content marketing required

3. Expertise in social media execution required

4. Excellent verbal and written communication skills required

5. Experience working with editorial teams and in a fast-paced newsroom environment strongly preferred

6. Experience with distributing video in social media preferred

7. Solid computer skills, including proficiency with Microsoft Office software, database software and web-based tools required

8. Working knowledge of video and image transfer and management preferred

9. Project management skills preferred


1. Ability to work some evenings, weekends and holidays as needed

2. Ability to regularly type on a keyboard

3. Ability to view data on a computer screen for long periods of time

Cascade Public Media is an Equal Opportunity Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation