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Audience Engagement Analyst

September 14, 2018

Conduct audience research and analysis to deepen engagement with key audiences, to expand audience reach, and to strengthen the organization.

Qualified applicants please apply here.

KEY JOB RESPONSIBILITIES

I.  Analysis, Research, Testing, and Optimization

  • Generate weekly and monthly reports showing multi-channel performance
  • Analyze performance of content across media to inform content, marketing, and revenue-generation strategy
  • Analyze assumptions related to audience composition and behavior and evaluate performance of new strategies and tactics
  • Provide insight and optimization recommendations related to marketing campaign spending and content direction
  • Utilize industry standard research tools and data sources (Nielsen, Google Analytics, etc.) and discover new sources of audience engagement data
  • Research opportunities and competition in local market
  • Maintain in-depth and active knowledge of audience engagement trends with a proven ability to stay ahead of the market for implementation and strategy.
  • Attend annual conference(s)

II.  Share Knowledge and Insight

  • Translate and present insights in the form of data storytelling to a wide cross-section of stakeholders
  • Participate in the ongoing development and curation of Research Hub assets
  • Collaborate with internal partners (such as Direct Marketing, Membership, Content, and Digital/Interactive) in project planning, providing the audience engagement metrics & evaluation perspective
  • Serve as a station-wide resource for inquiries related to audience engagement analytics
  • Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

EDUCATION AND EXPERIENCE  

  • Bachelor's degree with 1-2 years of experience in analyzing content, social media, advertising, communications, or digital marketing data
  • Experience with tools that measure audiences across media platforms, such as Nielsen, social media monitoring tools, and Google Analytics
  • Thorough knowledge of social media platforms and analytics, including but not limited to: Facebook, Twitter, and Instagram
  • Familiarity with audience/consumer demographics data, such as Quantcast
  • Experience integrating data from multiple sources such as Nielsen, Salesforce, Google, Twitter, Facebook preferred
  • Hands-on experience with querying languages such as SQL or SOQL preferred but not required
  • Strong business intelligence skillset, including data analysis and data visualization (concepts, tools, and best practices)
  • A high level of competency in Microsoft Excel (including formulas, pivot tables & charting), Word and PowerPoint
  • Excellent written and verbal communication skills, with experience delivering presentations to stakeholders.
  • Strong independent thinking and problem solving abilities
  • Strong project management skills preferred
  • Comfortable multi-tasking and able to deliver insights in a fast paced environment

PHYSICAL REQUIREMENTS

  • Ability to regularly type on a keyboard
  • Ability to view data on a computer screen for long periods of time
  • Ability to sit or stand for extended periods

Cascade Public Media is committed to building a team that represents a diversity of thought, experience and personal background.