The success and global influence of Starbucks

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The success and global influence of Starbucks

May 11, 2009
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About The Money

About The Money gives you an inside story of the success of Starbucks and why a Starbucks executive, who oversaw the global expansion of Starbucks, says, “It’s not about the coffee…” Former President of Starbucks International, Howard Behar, talks with Josephine Cheng about the influence that specialty coffee has on our society and how Starbucks was instrumental in building bridges between people around the world.

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