KCTS 9 Connects For July 27, 2009
Originally Aired: Jul 27, 2009
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In his new book Free: The Future of a Radical Price, journalist Chris Anderson argues that making money it in today’s marketplace requires giving your product away. Producer Lesley McClurg sits down with Anderson to discuss how the online world is transforming the bottom line. The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist.
Online Extra: Chris Anderson
In his new book Free: The Future of a Radical Price, journalist Chris Anderson argues that making money it in today’s marketplace requires giving your product away. Producer Lesley McClurg sits down with Anderson to discuss how the online world is transforming the bottom line. The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist.
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