Yakima Downtown Rotary Meetings/Meeting of October 25, 2012

Yakima Rotary: Meeting of October 25, 2012
  • YAKIMA DOWNTOWN ROTARY MEETING

Meeting of October 25, 2012

Yakima Rotary guest John Castillo, Public Relations manager of Cabela’s, talks about factors that led Cabela’s to bring their new Outpost concept to Yakima.

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About the Episode

John Castillo, Public Relations Manager for Cabela’s for 15 years has seen a lot of change. He shares what finally brought the popular outdoor equipment retailer to open its very first “outpost” Union Gap. How does the smaller Outpost concept fit into the continued success of this one-time catalog only outfitter. What other future highlights are there for the world’s foremost outfitter?

Related:
Yakima Downtown Rotary Club website
Rotary International website
Cabela's website

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