Annual Report 2010/Letter from President and CEO Moss Bresnahan

Annual Report Hero

More people are watching television than ever before. With technology rapidly changing how we use media, you might be surprised to hear that—and yet, it’s true. This year we reached an audience of 2.4 million viewers across Washington state and British Columbia each week.

In Fiscal Year 2010 we produced new local documentaries, launched a new online video player and mapped a strategic plan that guides KCTS 9's progress in a changing media landscape. We developed a plan to support and improve our infrastructure and diversify revenue, and created a multiplatform content strategy to bring more locally focused science, arts, history and public affairs coverage to our audience—year after year, one of the strongest in the PBS system.

During this exciting time of change, our challenge is nothing less than to secure a sustainable future for KCTS 9 and Northwest public broadcasting. As we have done since 1954, we'll get there with your help. Take a moment to consider all you enjoy on KCTS 9–the Masterpiece dramas, FRONTLINE investigations, NOVA inquiries and PBS NewsHour perspectives. No other media company brings more arts and culture to more Americans. None reports more trusted news and information. Nobody else but PBS and KCTS 9 provides a safe haven of noncommercial educational children’s programs—and your support makes it all possible.

After 56 years, our success still depends on viewers like you. To the underwriters, foundations, grantors and more than 110,000 members who supported KCTS 9 this year: Thank you. Your shared investment means that all people in our region have access to award-winning public television that informs, involves and inspires.

Maurice “Moss” Bresnahan
President & CEO, KCTS 9